Your LinkedIn About Section Is Too Vague: Write One That Gets Leads

Search intent: Profile visitors reach your About section but do not message, follow, or book a call. You need a LinkedIn summary that states who you help, what problem you solve, why you are credible, and what to do next—without reading like a résumé pasted into a text box.

The About section is not a full biography. Most people skim the first two lines before tapping "see more." Those lines must carry your positioning. Everything after should add proof and a clear next step.

Structure that works for consultants, founders, and operators

1. Opening promise: who you help and what problem you solve.
2. Proof: relevant outcomes, clients, projects, or years—one short paragraph.
3. Working style: how you work so the right fit is obvious.
4. Contact path: DM, email, book a call, or read featured links.

Before and after: full About section

Before (vague, biography-first):

I am a passionate marketing professional with 10+ years of experience helping brands grow. I love storytelling, strategy, and building communities. Throughout my career I have worked with startups and enterprises across many industries. I believe in authentic connection and delivering value. Let's connect!

After (positioning-first, scannable):

I help early-stage SaaS teams turn product updates into clearer launch messaging.

Over the last four years I have worked on positioning, lifecycle emails, and sales enablement for B2B tools used by product and revenue teams.

My work usually starts with customer language, sales objections, and support tickets—then turns those inputs into web copy, launch notes, and post ideas.

If you are preparing a launch or rewriting positioning, send a short note with the product and audience.

The second version names an audience, a problem, proof, process, and CTA. A stranger can decide in ten seconds whether to keep reading.

Line-by-line outline you can copy

Line 1: I help [audience] solve [specific problem].

Proof: Over [timeframe], I have [concrete work or outcomes relevant to that audience].

Process: My work usually starts with [how you diagnose or deliver].

CTA: If you are [situation reader might be in], [one low-friction action].

What to leave out

• Long origin stories unless they explain your current offer.
• Every job title you have ever held—keep what supports today's positioning.
• Generic claims like "helping brands grow" without audience, method, or outcome.
• Unicode bold for entire paragraphs—plain text reads better in About sections.

About section checklist

• Do the first two lines work if that is all someone reads?
• Is the audience specific enough that the wrong reader self-filters?
• Is there at least one proof point you could verify in an interview?
• Does the CTA match how you actually want people to contact you?
• Do headline, About, and featured links tell the same story?

Collect rough notes—role, audience, proof, CTA—then assemble a draft in the LinkedIn summary generator. Edit until it sounds like you, not a template.